The expedition is already fully financed. but several companies and individuals are eager to be a part of this and get their name and product connected with this adventure. The “Cycle with Bears expedition” will cooperate with some of them, and the benefit of this will work both ways. These partners will provide equipment and services and in return they will be visible both in the film, the book and the lectures held afterwards. The service car will be profiled with the sponsor logos, as will the clothing used underway.